ACCMA Endorses Berkeley Measure AA October 1, 2026 Advocacy ACCMA Endorses Berkeley Measure AA ACCMA has endorsed Berkeley’s Measure AA, which would replace the city’s existing one-cent-per-ounce tax on sugar-sweetened beverage distributors with a two-cent-per-ounce special tax, adjusted annually for inflation. Revenue would be dedicated to school-based cooking and gardening programs, community health programs, and limited city administration and grant-management costs. Berkeley’s existing soda tax has helped reduce sugary-drink consumption and supported important school and community health programs. However, declining consumption and inflation have eroded the tax’s purchasing power. Measure AA would help sustain these investments while strengthening protections for how the revenue is used. The conversion from a general tax to a special tax is particularly important to ACCMA. When ACCMA supported Berkeley’s original measure, a principal concern was that revenues could be directed toward unrelated city expenses. Measure AA would address that concern by legally restricting proceeds to voter-approved purposes, ensuring that these funds support the public health programs they are intended to benefit. How You Can Get Involved Learn more and spread the word. Visit Berkeley vs. Big Soda for information about Measure AA and share it with colleagues and community members. Volunteer. Help distribute literature and flyers to Berkeley voters. Sign up to volunteer. Contribute. Donate to the Yes on Measure AA campaign. Attend a conversation and book signing with Marion Nestle. The author and food policy expert will discuss her latest book, Sugar Coated, and Berkeley’s soda tax on Wednesday, October 14, 2026, from 6:00–7:30 p.m. at the David Brower Center, 2150 Allston Way, Berkeley. Proceeds support the Yes on Measure AA campaign. Purchase tickets.