Physician practices can get free help in their search for a health information technology (IT) solution to fit their needs. The American Medical Association (AMA) collaborated with Lucro, a health care technology company, on an online platform to simplify the vendor selection process. Physicians can create a board (similar to Pinterest) to display their problem or technology need, and the project will be matched with possible solutions from over 1,500 vendors on the platform; possible solutions can be scored and any solutions that don't meet the physicians' needs can be declined. To learn more, go to